Once upon a time, in a not-so-distant past, there was a new blogging platform called Medium. It was created by the co-founders of Twitter, Evan Williams and Biz Stone, and it quickly became a hit among writers, journalists, and bloggers. But how did Medium become famous? Let's take a journey through the steps that led to its success.
Step 1: The Birth of Medium
Medium was born in 2012, with the aim of creating a platform where anyone could share their stories, ideas, and opinions. The co-founders believed that there was a need for a space that allowed for longer-form writing and deeper engagement than Twitter or other social media platforms could offer.
Step 2: Early Adoption by Influencers
One of the reasons Medium gained attention early on was its ability to attract prominent writers, journalists, and bloggers to its platform. Influencers like Jeff Jarvis, Om Malik, and John Gruber were among the first to publish their work on Medium, which helped bring attention to the new platform.
Step 3: The Power of Curation
From the beginning, Medium was designed to be a platform for curated content. The team at Medium understood the importance of curation in ensuring that the best content rose to the top. They created a system where editors and curators would select the most interesting, insightful, and engaging articles and feature them on the platform's front page.
Step 4: The Partnership with Matter
In 2013, Medium announced a partnership with Matter, a digital magazine that focused on long-form journalism. The partnership allowed Matter to publish its articles on Medium, which helped attract even more high-quality content to the platform.
Step 5: The Introduction of Collections
In 2014, Medium introduced Collections, a feature that allowed users to create curated lists of articles on specific topics. Collections made it easier for readers to discover new content and helped creators build a following around their particular niche.
Step 6: The Addition of Social Features
One of the reasons Medium stands out from other blogging platforms is its social features. Medium allows users to follow each other, recommend articles, and leave comments. These features create a sense of community on the platform and help to build relationships between writers and readers.
Step 7: The Medium Partner Program
In 2017, Medium introduced the Medium Partner Program, which allows writers to earn money for their work. Under this program, Medium pays writers based on the engagement their articles receive. This feature has helped attract high-quality writers to the platform and has incentivized creators to produce their best work.
Step 8: The Expansion of the Platform
Over the years, Medium has expanded beyond its original mission of being a platform for long-form writing. The platform now offers audio and video content, as well as newsletters and podcasts. These additions have helped Medium become a one-stop-shop for creators and readers alike.
Step 9: The Acquisition of Other Platforms
In recent years, Medium has acquired several other platforms to help expand its reach. In 2020, the platform acquired Glose, an ebook reading platform. These acquisitions have allowed Medium to offer more services to its users and attract new audiences.
Step 10: The Future of Medium
Today, Medium is a platform with over 60 million unique monthly visitors and over 600,000 paying members. The platform continues to evolve and adapt to the needs of its users. It remains a go-to destination for writers, journalists, and bloggers, and its future looks bright.
In conclusion, Medium's success can be attributed to its ability to attract influential writers, its focus on curation and community-building, its innovative features, and its expansion and acquisition strategy. Medium has become a powerful force in the world of digital content, offering a unique platform for writers to share their stories and connect with readers. As Medium continues to grow and evolve, it will be exciting to see what new features and services the platform will offer next.
One of the most significant factors contributing to Medium's success is the community that has developed around the platform. Medium's social features, such as comments and recommendations, help foster a sense of community among writers and readers. This community has also helped to attract high-quality writers to the platform, who are drawn to the engagement and feedback they receive from their readers.
Another important factor in Medium's success is its focus on curation. Medium's editors and curators work hard to select the best content for the platform's front page, ensuring that readers are always presented with high-quality, engaging articles. This curation also helps to foster a sense of trust among readers, who know that they can rely on Medium to provide them with insightful and thought-provoking content.
Medium's expansion strategy has also played a significant role in its success. The platform has added new features, such as audio and video content, to appeal to a broader audience. It has also acquired other platforms, such as Glose to offer users more services and attract new audiences. These acquisitions have helped to solidify Medium's position as a leader in the world of digital content.
Finally, the Medium Partner Program has been a game-changer for the platform. By paying writers based on the engagement their articles receive, Medium has incentivized creators to produce their best work. This has attracted high-quality writers to the platform, who are drawn to the opportunity to earn money from their writing.
The Medium Partner Program has also helped to ensure that the platform remains a hub for innovative and engaging content.
In conclusion, Medium's success can be attributed to a combination of factors, including its focus on community-building, curation, expansion, and monetization. By providing a platform where writers can share their stories and connect with readers, Medium has become a powerful force in the world of digital content. As the platform continues to evolve, it will be exciting to see what new features and services it will offer next.