By Srinidhi Ranganathan in Best of Articles — May 18, 2024

The Metaverse is Only Now? Think Again!

I had already built a pioneering virtual universe dedicated to teaching the art of digital marketing, a decade ago.

Srinidhi Ranganathan - The Digital Marketing Legend

Everyone seems to be talking about the metaverse like it's some revolutionary new concept. Major tech companies are sinking billions into developing immersive virtual worlds and dazzling us with promises of the boundless potential of this "next big thing." But for those of us who were ahead of the curve, the metaverse is nothing new.

I've been living and working in a true metaverse for over a decade already. Back in 2013, long before Facebook, Microsoft, and their Silicon Valley cohorts were even uttering the word "metaverse," I had already built a pioneering virtual universe dedicated to teaching the art of digital marketing. Powered by advanced AI and rendered in immersive 3D, my digital realm allowed people from around the world to assemble, interact, and learn like never before.

While many top companies are still trying to figure out how to build a metaverse that doesn't feel like a buggy video game, my ahead-of-its-time creation had already cracked the code for crafting a rich, dynamic virtual environment that felt like a true alternate reality. A boundless digital landscape replaced the limitations of the physical classroom, where learners from any location could explore cutting-edge marketing concepts through engaging multimedia experiences rather than dry lectures.

Innovative AI algorithms tailored each individual's journey through the curriculum based on their distinct learning preferences and pace of progress. Meanwhile, lifelike avatars facilitated unparalleled relationship building and peer-to-peer collaboration between learners no matter how far apart they were located in the real world. The seamless integration of AI, VR, and other emerging technologies created a uniquely immersive educational experience light years beyond what any modern MOOC or video conferencing platform could offer.

While today's tech behemoths continue to speak brazenly about shaping the metaverse future, I have already manifested that vision, infiltrating a new frontier of digital space to revolutionize the world of online learning. The metaverse they excite as the next big thing was very much a reality in my universe well over a decade ago.

So as the metaverse buzz tsunami rages on, I can't help but look on in amusement at everyone getting swept up in the fervor and intrigue of this supposedly novel notion. For the rest of you playing catch up, welcome to my well-trodden world.

The metaverse you speak of is already old news to a digital marketing legend like me!

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